Within a earth exactly where tech CEOs typically maintain meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that couple of dare to tread. Given that the co-founder and CEO of Scentbird, one of several top fragrance subscription companies in North The usa, Mariya has demonstrated herself being a forward-wondering company leader. But outside of her results in the corporate entire world, she has also emerged for a spiritual tutorial and intuitive Trainer, a change she shares brazenly as a result of her YouTube channel, “This Is Mariya.”

This convergence of commerce and cosmic consciousness helps make Mariya Nurislamova Among the most unconventional—and powerful—figures in the trendy entrepreneurial landscape.

Making Scentbird: A Fragrance Disruptor
Mariya’s organization profession took flight in 2014 when she co-Established Scentbird, a firm meant to make designer fragrances more accessible through a month to month membership product. Modeled following Netflix, but for perfume enthusiasts, Scentbird quickly became a go-to System for fragrance discovery. Beneath her leadership, the corporate grew to serve over 700,000 subscribers, providing usage of a lot more than 800 fragrances from major world brands.

With a strong Basis in manufacturer strategy, offer chain logistics, and advertising and marketing, Mariya correctly attracted undertaking funds, participated in the Y Combinator accelerator, and assisted Scentbird scale right into a $100M+ earnings organization. She later on expanded her portfolio with Deck of Scarlet, a natural beauty brand, and Drift, an auto fragrance company.

But although her name in the startup planet was soaring, Mariya was quietly undergoing a spiritual transformation that could before long spill into the general public eye.

The Awakening: A Change to Spirituality
Around 2018, Mariya knowledgeable what she referred to as a spiritual awakening. This inner evolution motivated her to dive into metaphysics, Strength do the job, meditation, and intuitive channeling. As she deepened her spiritual practice, she started producing content that will help Other people check out their particular consciousness, eventually launching her YouTube channel “This is certainly Mariya.”

The channel, which now has about one hundred,000 subscribers, capabilities a wide array of articles—guided meditations, soul healing strategies, chakra function, and discussions about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and infrequently deeply particular. She invites her viewers to connect with them selves, the divine, plus the unseen energies that form our day-to-day lives.

Her followers normally explain her material as transformative, and she has cultivated a deeply faithful spiritual audience through reliable engagement and authenticity.

Controversy with the Crossroads of Identity
Though quite a few have embraced Mariya’s dual id, Other individuals have raised eyebrows—specially as her metaphysical beliefs are becoming more publicly seen. In 2024, a function via the Organization of Fashion spotlighted The stress concerning her roles like a tech CEO and a spiritual Instructor.

Many of Mariya’s statements—including opinions on substitute therapeutic, extraterrestrial beings, and mariya nurislamova controversial sights on historic figures—sparked backlash from shoppers, influencers, and perhaps former collaborators. Numerous natural beauty influencers severed ties with Scentbird, citing pain with Mariya’s spiritual rhetoric. Social websites boards debated the appropriateness of her beliefs in relation to her leadership place in the mainstream manufacturer.

In reaction, Mariya clarified that her spiritual teachings are individual and presented underneath her first name only, deliberately separated from her Expert identification. Nevertheless the controversy opened up a broader dialogue about irrespective of whether public figures can—or ought to—compartmentalize their beliefs inside the age of transparency.

The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Although a lot of founders try to keep up an image of neutrality, she has selected to show up as her complete self. This degree of transparency may be each magnetic and polarizing.

On a single hand, her authenticity is refreshing. She brings psychological intelligence and mindfulness to an field normally centered only on scale and method. On another, her outspokenness about spiritual topics invitations scrutiny, particularly in an era when online content can immediately go viral and provoke solid reactions.

Even now, Mariya’s strategy speaks to a further cultural shift. As more and more people check out wellness, consciousness, and private improvement, figures like her—who bridge the spiritual and material worlds—may perhaps develop into far more widespread, not significantly less.

Businesswoman. Mystic. Influencer.
As well as running her corporations and YouTube channel, Mariya has developed an ecosystem of spiritual choices. She hosts retreats, gives non-public channeling periods, sells spiritual applications, and has even released a guide titled seventy two Keys to Manifestation. She’s basically made a parallel enterprise while in the spiritual space—totally different from her part at Scentbird, still just as structured and scalable.

Her spiritual brand name, like her magnificence brand, is world-wide, polished, and experience-driven. It’s obvious that Mariya applies a similar level of emphasis and creative imagination to both spheres of her existence. No matter if leading a group of developers or channeling divine Vitality for the guided meditation, she provides with clarity and conviction.

The Street Forward
Mariya Nurislamova’s journey raises significant questions on id, Management, and community lifetime. Can a tech CEO even be a mystic? Really should business enterprise leaders share their personal beliefs with the public? What comes about when those beliefs obstacle conventional norms?

Whatever the responses, Mariya carries on to stroll her path unapologetically. She signifies a completely new technology of business owners—types who aren’t scared to become complicated, spiritual, and multidimensional. Her boldness may cost her some partnerships, but it also earns her admiration from those who benefit real truth in excess of conformity.

In the end, Mariya Nurislamova isn’t just redefining what this means to get a CEO. She’s redefining what it means to generally be total.

Mariya Nurislamova lives within the intersection of logic and intuition, company and spirit, leadership and vulnerability. Her Tale can be a bold testament to living authentically, even though that authenticity comes with possibility. As she carries on to expand her dual empire—both earthly and cosmic—she invitations us all to think about what this means to lead with soul.

No matter if you see her for a visionary or perhaps a provocateur, another thing is certain: Mariya Nurislamova will not be frightened to interrupt the mould.